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The Madrid Agreement is an international treaty enacted to simplify the process of registering trademarks around the world. This agreement provides a centralized system for registering and managing trademarks in multiple countries. This system is known as the Madrid Protocol.

The Madrid Protocol enables trademark owners to obtain protection for their brand in multiple countries quickly and efficiently. By submitting one international application, a company or individual can register their trademark in over 120 countries.

To obtain protection under the Madrid Protocol, an applicant must have a valid trademark registration or application in their home country. This means that if an individual or company wants to obtain international protection for their trademark, they must first register the trademark in their home country.

Once the trademark is registered in the home country, the applicant can submit an international application to the World Intellectual Property Organization (WIPO) through their local intellectual property office. The WIPO will then review the application and forward it to the designated countries for examination.

One of the significant benefits of the Madrid Protocol is that it simplifies the process of filing and managing trademark applications. Under the protocol, applicants can manage their international trademark registrations through a single portal. This makes it easier to maintain and renew trademark registrations in multiple countries.

Another benefit of the Madrid Protocol is that it can save applicants time and money. Instead of filing multiple applications in different countries, applicants can file one international application. The fees are also lower than filing individual applications in each country.

In conclusion, applying for international registration of trademarks under the Madrid Agreement can benefit companies and individuals looking to protect their brand in multiple countries. The simplified process and centralized system can save time, money, and enable effective management of international trademark registrations. Therefore, businesses looking to expand their brand across borders should consider utilizing the Madrid Protocol as part of their branding strategy.